IrishDancers GoWhereIrelandTakesYou Bodhran

There’s never been a better time to visit
- Great Holidays
- Excellent Fares
- Terrific Offers

U2-Letterman Ezine
There’s never been a better time to visit the island of Ireland - great holiday experiences, excellent air fares and terrific partner offers – that’s our message to US consumers right now.

Here are some campaign highlights:
  • NBC 'Today Show' - live broadcasts from Dublin Castle and Powerscourt
    to 8 million US viewers, showcasing iconic locations around the island including Northern Ireland, on 16 and 17 March

  • Value offers - in advertising, publicity, direct marketing, including
    carrier and other partner deals

  • 400,000 partner offers booklets distributed to all enquirers:
    at 20 top travel and lifestyle promotions, with the New York Times,
    San Francisco Chronicle and Chicago Tribune, and to 45,000 travel agents

  • "Ireland. More for Less" - offers prominent on travel, news, lifestyle and golf sites including Sherman's Travel, New York Times, Golf Channel and Luxury Link

  • 250,000 Great Golf offer booklets promoted at the PGA Show,
    through Travel & Leisure Golf and the Golf Channel

  • Advertising in gateway cities around the 5-day 'U2 Mania' on
    The Late Show with David Letterman which attracts up to 20 million viewers

  • Seat sales: Great fares campaigns with carriers Aer Lingus,
    American Airlines, US Airways, Continental and Delta

  • Advertising blitz in seven gateway regions - CNN, Fox News,
    golf and travel TV channels, syndicated radio coast to coast
    and in top newspapers

  • Green Dragon Volvo Ocean Race -  publicity and promotional splash
    in Boston this May

  • 20 major consumer and trade promotions across the US

  • Business Tourism - targeted on and offline direct marketing to key decision makers and influencers in the meetings, incentive and associations conference segments, backed up by presence at key promotions

  • "Ireland's Wonderful West Awaits You" campaign - in national press,
    on radio, online and direct marketing - highlighting how easy and
    affordable it is to get to Shannon and the West

  • Ulster Scots promotion for Northern Ireland in the southern states
    including extensive direct marketing activity

  • Irish diaspora targeted to come home for a holiday in 2009

We have three goals in the US this year:

  • Selling Ireland - it's the best time ever to visit
  • Driving the value message - tremendous value and great experiences,
    North and South
  • It's easy - easy to buy, easy to get here, easy to enjoy.

www.discoverireland.com Almost 500,000 consumers visited our US site
so far this year.
Make sure your offers are up there. 
Contact: cmaccormac@tourismireland.com or telephone 00 353 1 4763427.

Created with Newsweaver