There’s never been a better time to visit
- Great Holidays
- Excellent Fares
- Terrific Offers

• NBC 'Today Show' - live broadcasts from Dublin Castle and Powerscourt
  to 8 million US viewers, showcasing iconic locations around the island including Northern Ireland, on 16 and 17 March
  
  
• Value offers - in advertising, publicity, direct marketing, including
  carrier and other partner deals
  
  
• 400,000 partner offers booklets distributed to all enquirers:
  at 20 top travel and lifestyle promotions, with the New York Times,
  San Francisco Chronicle and Chicago Tribune, and to 45,000 travel agents
  
  
• "Ireland. More for Less" - offers prominent on travel, news, lifestyle and golf sites including Sherman's Travel, New York Times, Golf Channel and Luxury Link
  
  
• 250,000 Great Golf offer booklets promoted at the PGA Show,
  through Travel & Leisure Golf and the Golf Channel
  
  
• Advertising in gateway cities around the 5-day 'U2 Mania' on
  The Late Show with David Letterman which attracts up to 20 million viewers
  
  
• Seat sales: Great fares campaigns with carriers Aer Lingus,
  American Airlines, US Airways, Continental and Delta
  
  
• Advertising blitz in seven gateway regions - CNN, Fox News,
  golf and travel TV channels, syndicated radio coast to coast
  and in top newspapers
  
  
• Green Dragon Volvo Ocean Race -  publicity and promotional splash
  in Boston this May
  
  
• 20 major consumer and trade promotions across the US
  
  
• Business Tourism - targeted on and offline direct marketing to key decision makers and influencers in the meetings, incentive and associations conference segments, backed up by presence at key promotions
  
  
• "Ireland's Wonderful West Awaits You" campaign - in national press,
  on radio, online and direct marketing - highlighting how easy and
  affordable it is to get to Shannon and the West
  
  
• Ulster Scots promotion for Northern Ireland in the southern states
  including extensive direct marketing activity
  
  
• Irish diaspora targeted to come home for a holiday in 2009
  

We have three goals in the US this year:

• Selling Ireland - it's the best time ever to visit
• Driving the value message - tremendous value and great experiences,
  North and South
• It's easy - easy to buy, easy to get here, easy to enjoy.

www.discoverireland.com Almost 500,000 consumers visited our US site
so far this year. Make sure your offers are up there. 
Contact: cmaccormac@tourismireland.com or telephone 00 353 1 4763427.