Know Europe - Grow Europe

Location: Europa Hotel, Great Victoria Street, Belfast
Date:Thursday 14th October
Time: 12.30-17.30
Location: Bewley’s Hotel, Ballsbridge, Dublin
Date:Friday 15th October
Time: 09.30-13.30

Tourism Ireland invites you to join us in Belfast on 14th or Dublin on 15th October for Know Europe - Grow Europe 2010.  The purpose of this seminar is to provide you with valuable information about the key European markets and to highlight potential marketing opportunities for your business.

Through a series of presentations from Tourism Ireland market managers, and key in-market and Irish industry operators, we plan to offer practical examples of marketing activity that works, as well as top tips from market experts for developing your business in European markets.

Mainland Europe has been a source of growth in visitors to the island of Ireland over the last ten years.  31% of visitors now arrive from Mainland Europe and they account for 36% of revenue and 43% of bednights, the highest of any market region.  Visitors from Europe tend to stay for longer than average and have a high propensity to visit different regions and Northern Ireland.

Attendance is free.  If you wish to participate please click on the links for Dublin and Belfast.

Click here for Dublin information
Click here for Belfast information



12.30 -13.30 Welcome lunch & registration
13.30 -14.30Europe & Northern  Ireland: the opportunity and routes to market
14.30 -15.20 Focus on Germany
15.20 -16.10 Focus on Southern  Europe
16.10 -16.30 Northern  Europe and Golf
16.30 -17.30  Q&A Working with Europe & how to get involved


09.30 – 10.00 Registration
10.00 – 10.40Europe opportunity and routes to market
10.40 – 11.30Focus on Germany
11.30 – 12.40Focus on France & Southern  Europe
12.40 – 13.00Northern Europe and Golf
13.00 – 13.30Q&A and how to get involved
13.30 – 14.30 Lunch


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