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October SOAR report

Dear Industry Colleague

Overall sentiment for travel to the island of Ireland remains positive for the rest of 2013. Our latest SOAR report has the detail.

Tourism Ireland’s autumn campaign is in full swing, targeting
late-season travellers around the world and building interest for next year.

Prospects and sentiment for 2014 are positive; and our
programme of tourism sales missions – to the United States,
China and South Africa and a record presence at World Travel Market – will help sustain the momentum and build on the positive legacy of 2013.

Click here to read the SOAR report



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