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Spring Campaign in Full Swing in European Markets

Almost 40 million potential French and German visitors will see the island of Ireland on their TV screens this spring.  Our promotional campaign in our two biggest European markets is in full swing, keeping Ireland ‘front of mind’ while people there are making their holiday plans.  The advertising is driving home messages of friendliness and humour and showcasing inspirational landscapes and great things to do.  The French and German markets are expected to return to growth in 2011.

Click here to view highlights of Tourism Ireland's Spring Campaign in Europe

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