US Market Review - Ambitious New Strategy for Growth 2012-2015

The United States is our second largest tourism market delivering almost 1 million valuable visitors each year who stay longer and spend more across the island. The island of Ireland has maintained a strong share of US visitors over the past decade despite many challenges and world events.

To secure continued growth in the years 2013-2015, Tourism Ireland - in conjunction with industry partners at home and in the market - has carried out a wide-ranging review of this important market.