Titanic anniversary to boost tourism
Did you know that this month is a very important one in the great story of Titanic?
100 years ago today the ship was launched at the Harland & Wolff shipyard in Belfast. While many places have legitimate claim on some part of her maiden voyage, only we own this unique and historic anniversary.
Tourism Ireland has an exciting promotional programme under way in the run-up to 2012 and the Titanic centenary. Our aim is to capitalise on the huge interest that exists among people around the world and to remind potential holidaymakers everywhere about our connection with the great liner.
The focus of our promotions is to keep Titanic, and our connections with it, in the international spotlight and to encourage visitors from around the world to come and see where the whole story started.
This is a great story and we should all mobilise behind it to maximise the tourism opportunities, now and into the future.
Niall Gibbons FCA
Today, almost fifty journalists and broadcasters from all over the world (pictured above) are in Belfast, at the invitation of Tourism Ireland and the Northern Ireland Tourist Board, to mark this great Titanic anniversary.
This morning they attended a commemorative event at the Harland & Wolff drawing office. Later, they’ll get a sneak preview of the iconic Titanic Belfast visitor attraction which opens in April 2012 and they’ll visit the terrific new TITANICa exhibition at the Ulster Folk & Transport Museum at Cultra, on the outskirts of Belfast.
National Museums Northern Ireland have reshaped the Ulster Folk & Transport Museum to become, from today, a Titanic experience. Their award-winning visitor guides have been retrained as Titanic-era characters. And, over 500 genuine Titanic artefacts, including some salvaged from the ocean floor, will be on display there.
The enormous £97/€118 million, "Titanic Belfast" signature building is rapidly taking shape, with financial support from the Northern Ireland Executive, and will become one of the best visitor attractions on the island when it opens next April on the 100th anniversary of the ship's maiden voyage.
With the countdown to 2012 well under way, Tourism Ireland has put in place an extensive series of promotions and events to keep our Titanic story in the international spotlight and to encourage people around the world to come and see where the whole story began.
Our Titanic website – www.the-titanic.com – in five languages, is designed to encourage people to come here to explore the connections for themselves. A series of short films on different aspects of Titanic, including the ship’s association with Cobh, is being released throughout 2011 and 2012. Some of the films are already available on Tourism Ireland’s YouTube channel where they have been viewed about 55,000 times to date. The related Facebook page has almost 50,000 fans and there is also a Titanic presence on Twitter. (See below for some other useful links)
Other Tourism Ireland promotional activity for Titanic includes:
- Advertising: from this month onwards, advertising in Great Britain– on TV, radio and online – features a special Titanic message
- Publicity: influential journalists from around the world having been here already or due to visit.
- Radio: radio interviews about Titanic are running on 20 BBC and other radio stations around GB.
- Co-operative Promotions: campaigns are under way with a number of airlines and ferry partners in GB and Mainland Europe.
- Travel Trade: overseas tour operators are being targeted to ensure Titanic features prominently in their programmes.
- Direct Marketing: is targeting both general and specialist audiences with the Titanic message.