US Sales Blitz Gets Under Way

Tourism Ireland’s 2014 ‘Jump into Ireland’ sales blitzes in the United States kicked off this week in Atlanta (Georgia), Tampa and Sarasota (Florida). Tourism Ireland and tourism businesses from around the island of Ireland, are out there pounding the pavements in the all-important American market – targeting hundreds of travel agents and influential media in key cities.

This week’s sales blitz involves a busy schedule of B2B events.  These include a new 60-minute TV show format for highlighting what the destination has to offer, as well as networking sessions with travel and lifestyle journalists.   The events offer excellent opportunities for tourism partners to showcase and sell their product to decision-makers in key US cities.

Similar ‘Jump into Ireland’ events will take place in Fort Worth, Houston and Austin (Texas), during April; in Chicago and Boston, in September; and in Los Angeles, San Francisco and Seattle, in November.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The United States is one of the most important markets for tourism to the island of Ireland and 2013 was a record year for American visitors to Ireland – even surpassing our previous best year of 2007. Our ‘Jump into Ireland’ events provide an excellent platform to spread the word about the many great things to see and do in Ireland and to raise awareness about the exciting programme of events taking place this year – including Limerick City of Culture, the Grande Partenza or ‘Big Start’ of the Giro d’Italia and, of course, the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener next August. Our ‘Jump into Ireland’ sales blitzes are also a really good opportunity for us to highlight the Wild Atlantic Way and the Causeway Coastal Route to our influential travel agent and media contacts across the US.”

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