Global Publicity Spotlight
on island of Ireland as
Volvo Ocean Race stops over in Boston

  • A global publicity spotlight is shining on the island of Ireland with the 10-day Ireland Festival at the Tourism Ireland Pavilion, Boston - last stop before the Volvo Ocean Race hits Galway
  • 1.8 billion TV viewers globally saw the 2005/6 Race and organisers expect similar numbers this time. 
  • This week in Boston marks the highpoint of Tourism Ireland’s extensive marketing and publicity programme for the Galway stopover, the West and the island
  • An Ireland Festival in the port of Boston brings the best of music, dance, storytelling and food to thousands of visitors
  • 15 Irish and US-based industry partners will sell holidays direct to consumers throughout the Festival

tn_Volvo Poster GB

  • Tourism Ireland’s US marketing programme for the Race includes:          

    - Advertising value offers in the Boston Globe and other newspapers and in the Volvo Ocean Race programme
    - A 15-page Galway and gourmet supplement encourages Boston Irish community and others to visit

    - Radio advertising in Boston/New England

    - CBS Radio sweepstakes to over 1.3M listeners, with competitions to win trips to the island of Ireland

TI team on boat in Boston

  • In Great Britain, the campaign targets the sailing community with great offers
    for travel:                                                                          

    - Advertising and advertorial to over 80,000 sailing enthusiasts through online newsletters and websites

    - Competitions to win trips to Galway and the West

    - A poster campaign in 1,500 prominent sailing clubs

arcana in boston 2

  • Over 60 overseas media have visited Galway and the Western seaboard in the run
    up to the race
  • Travel/Lifestyle media and Business Tourism contacts from overseas markets
    will attend the Galway stopover and have an opportunity to explore other parts
    of the island
  • Ezines, newsletters and briefings highlighting Galway, the stopover and the West
    have been issued to consumers, trade and media contacts in markets across the world
  • Consumers, trade and media were targeted at stopovers in Alicante, Cape Town and Quindao (China) resulting in huge publicity for the island of Ireland, and Stockholm
    has yet to come!

 US journalists visit Galway - pic 2

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