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 €19M/£15.7M Autumn Campaign Under Way

Promotional blitz targets late-season travellers around the world

Tourism Ireland has launched a €19/£15.7 million promotional campaign to boost late-season travel from around the world. September to December traditionally yields as much as 30% of our overseas tourism business.

The campaign highlights festivals and events around the island this autumn.

These include the Dublin Festival Season (the Dublin Theatre Festival, Dublin Fashion Festival, Open House Dublin and the Bram Stoker Festival), the Belfast Festival at Queens, Wexford Festival Opera, Westport Food Festival, Waterford Harvest Food Festival, Bank of the Foyle Hallowe’en Carnival, Cork Jazz Festival and the Galway International Oyster and Seafood Festival. NYE 2013 in Dublin, which will be the grand finale of The Gathering, is also a highlight.

The campaign is being rolled out in Great Britain, the United States, Mainland Europe, Australia and emerging markets. It will focus on city breaks as well as on attracting visitors to more rural areas over the coming months. Co-operative promotions with major carriers; cinema, radio, print and online advertising and extensive PR and social media activity is under way. 

Tourism Ireland CEO Niall Gibbons said: “Our autumn campaign aims to take advantage of late booking trends in our target markets, as there is still plenty of business to play for. Many people are opting for shorter holiday breaks and autumn is a good opportunity with many world-class festivals and events happening around the island. In association with our tourism partners, we have enticing autumn/winter packages to offer, developed around festivals and themes such as food, music, literature and the arts.”

Click here for more on island of Ireland Autumn Campaign
Click here for more on Northern Ireland Autumn Campaign


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