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SOAR (Situation & Outlook Analysis Report) July 2012

Dear Industry Colleague,

Attached is a link to our latest SOAR report.

The Global economic landscape, and in particular the ongoing problems within the Eurozone, continue to present a challenging environment for travel and tourism and that is reflected in figures for the first half of the year. 

However, there are indications that the second quarter performed better than the first, particularly the month of June, and industry and trade partners are generally positive for the remainder of the summer and the rest of the year.

Late booking patterns still prevail in many of our source markets, demonstrating that there is still everything to play for. Tourism Ireland teams are working hard across the markets to maximise those opportunities.

Click here for the full report



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