Tourism Ireland kicks off the World’s longest St Patrick’s Day Parade – online! 

Invite your family and friends overseas to join in ‘The Fantastic St Patrick’s Parade’

Tourism Ireland kicked off its St Patrick’s Day promotions overseas today with the launch of ‘a parade with a difference’ on its international website,

‘The Fantastic St Patrick’s Parade’ is open to people in markets across the world to join in, design their own floats and be in with a chance to win a holiday to the island of Ireland. Tourism Ireland is promoting the parade across its 2 million Facebook fans, to get people everywhere thinking and talking about holidays here in the run-up to St Patrick's Day.

The new campaign is just one element of Tourism Ireland’s plans to promote the destination around St Patrick’s Day – our on- and off-line campaigns will work seamlessly together, to ensure there is saturation coverage for the destination across print, broadcast and online media around the world. Other activity will include up to 100 iconic landmarks and sites, such as the Great Pyramid of Giza, Niagara Falls, the Leaning Tower of Pisa, Sydney Opera House and many others joining Tourism Ireland’s ‘Global Greening’ on March 17th.

Click here for full details of ‘The Fantastic St Patrick’s Parade’

Send the link below to your friends and family overseas so they can join in


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