Tourism Ireland announces 'Global Greening' lineup for
St Patrick's Day 2014

Tourism Ireland has lined up a fairytale ending for St Patrick’s Day this year, as Sleeping Beauty’s Castle at Disneyland® Paris, the Holmenkollen ski jump in Oslo and the UNESCO World Heritage Site of Petra in Jordan will join its Global Greening 2014.

And, in another major coup for tourism to the island of Ireland, the Pyramids of Giza are set to go green once again this year around March 17. The annual initiative, which sees a host of major landmarks and iconic sites around the world turn green for St Patrick’s Day has grown from strength to strength, with a number of new landmarks signing up to take part this year.

Other new sites going green for the first time in 2014 include Canada’s famous ski resort of Whistler; one of the highest waterfalls in Europe, the Rhine Falls near Zurich; the distinctive Evoluon Eindhoven in the Netherlands; a host of sites in Chicago – including Soldier Field stadium (home to the famous Chicago Bears team), the Trump International Hotel & Tower and the Wrigley Building and Millennium Park; four iconic skyscrapers in Philadelphia – including the second, third and fourth-highest buildings in the city; Kaprun Castle in Zell-am-See and the Skiwelt Söll (ski resort), both in Austria; the PetÅ™ín Lookout Tower in Prague; the Taj Mahal Palace hotel in Mumbai, India; the new SSE Hydro in Glasgow; and Hannover Town Hall

Tourism Ireland today announced details of some of the famous attractions and sites around the world which will go green to mark St Patrick’s Day this year, kicking off the organisation’s major first half promotional drive to grow overseas tourism in 2014. The new sites will join some ‘old favourites’ which have gone green in previous years – including the Pyramids in Egypt, the ‘Welcome’ sign in Las Vegas, the Sydney Opera House, the Leaning Tower of Pisa, the London Eye, Table Mountain in South Africa, Niagara Falls, the Empire State Building in New York, the Prince’s Palace in Monaco, the Allianz Arena and Odeonsplatz in Munich, the Sky Tower in New Zealand and the Cibeles Palace and fountain in Madrid.

Apart from the spectacle of Tourism Ireland’s annual Global Greening initiative, St Patrick and the theme of Christian Heritage play an important part in the organisation’s promotions around the globe, particularly at this time of year, in markets like GB and the United States. The St Patrick’s Trail appeals particularly to GB holidaymakers interested in car touring, who tend to stay longer, travel further and spend more. Publicity is an important element of the promotional programme; and Tourism Ireland has influential international travel and lifestyle media to visit places like Downpatrick and Armagh, to help bring the fascinating story of Ireland’s patron saint to life.

Click here to find out more about Tourism Ireland's Global Greening 2014

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