News from the Northern Ireland Hotels Federation
Hospitality Exchange 2009

Integrated Marketing
Can you deliver results?
Tuesday, 13 October, Ramada Hotel, Belfast

Have you booked yet?
NIHF in conjunction with Tourism Ireland has put together a great value workshop giving you the inside track on Marketing

Are you getting good value from your marketing efforts? Making sure that you have a strong online presence and printed material that offer tangible results is vital in these difficult times. An integrated approach across all your promotional methods could give you a real advantage!

This workshop is specially developed for those in the hospitality industry and is great value at £35 or £50 with lunch!

Why not join us and see how this approach can work for you. This workshop pulls together the many strands of marketing. It is a real opportunity for independent operators and sales and marketing professionals.

Branding's More Than a Logo
A brand is the promise of what you will deliver. Every business already has an image which needs to be shaped to meet your target market. This session will look at products from concept to execution.

Jeremy Poots from Mammoth, a Belfast based advertising agency, will reveal how to create a brand that means something to your business.

Marketing Integration
Bringing all of your marketing efforts together in a co-ordinated approach will reap rewards. Session two will look at practical examples of how tourism and hospitality businesses can reach new audiences in low cost ways.

Sháá Wasmud is a respected marketing strategist who has worked with the government, social networking phenomenon, Bebo and major brands such as Dyson.

Selling Overseas
Tourism Ireland has a very broad mix of marketing channels from traditional to the latest cutting edge. Looking at some of their successes will give you an insight into where your business can go next.

Mark Henry and his colleagues will show how they have helped market Ireland around the world using everything from TV to Facebook, Postcards to Billboards.

Tuesday 13th October
10.30 – 13.00 with break
£35 seminar only or £50 including lunch

Hospitality Exchange
Ramada Hotel Belfast

Book online at www.hospitalityexchange.co.uk or telephone 028 90776635 (048 from ROI)


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