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SOAR (Situation & Outlook Analysis Report) November 2012

Dear Industry Colleague,

Attached is a link to our latest SOAR report.

Official data indicates that visitors to the Republic of Ireland declined by -1.1% for the first nine months of 2012 when compared to the same period in 2011.  However, with the exception of Great Britain, all main market areas (Mainland Europe, North America and Australia and Developing Markets) have experienced growth.

Direct visitors to Northern Ireland have decreased by -3% for the January to September period compared to the same period in 2011.

Almost 14.8 million passengers travelled through Dublin Airport in the first nine months of the year, an increase of +1% on last year and passenger traffic at Northern Ireland airports is also up by an estimated +1% for the first nine months.

Tourism Ireland’s extensive global autumn campaign has been in full swing since the end of August to take advantage of late booking trends.  In Great Britain alone, our promotions have reached over 19 million potential holidaymakers this autumn.

Industry feedback in relation to performance continues to suggest that urban centres and tourism hotspots are outperforming rural locations in general.

Click here for the full report


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