Increased capacity on Holyhead/Dublin route welcome –

New Irish Ferries ship is good news for tourism 

Today’s announcement by Irish Ferries of a new ship on the Holyhead/Dublin route from next month will boost tourism from the important British market. The new ferry, the Epsilon, will increase services on this important route by two additional round trips a day.

Welcoming the announcement, Niall Gibbons, chief executive of Tourism Ireland, said: “As an island, convenient, direct access is absolutely critical for continuing growth in inbound tourism. Today’s announcement is more good news as we head into 2014. We already work very closely with Irish Ferries and look forward to even closer co-operation to maximise promotion of these services from Holyhead.

“Great Britain is the largest market for tourism to the island of Ireland. And I am pleased to report a return in growth in visitor numbers from GB this year – up +3.5% for the January-September period, including +9% in the peak summer months (July-September). This year, Tourism Ireland has been rolling out the ambitious ‘GB – Path to Growth’ strategy, targeting new audiences with high potential for growth.”

The new sailings will help boost car touring holidays from GB. Research shows that visitors who bring their cars tend to stay longer, spend more and are more likely to visit the regions. Prospects for car touring holidays are even better for 2014. The launch of the Wild Atlantic Way long-distance touring route, together with the beautiful Causeway Coastal Route, will provide additional reasons for overseas holidaymakers to come here.


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