Great Britain Campaign Hits the Streets

Our GB promotional campaign hit the streets this weekend with two 16-page supplements – just one small part of Tourism Ireland’s extensive promotional drive which is now under way.

On Saturday, The Daily Telegraph – with a circulation of 836,000 – carried a supplement produced by Tourism Ireland on ‘The Character of Ireland’.  The supplement also features on a special microsite, where a competition, an e-brochure, and industry offers can be found.

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On Sunday, The Observer carried another supplement produced  by Tourism Ireland, entitled ‘Let the Landscape Guide you’.  This circulated to over 405,000.  It also features on a new Observer/Guardian microsite where there is a competition page, and further industry offers.

As you’ll see, the supplements capture a sense of all there is to do and see here as well as highlighting the great value available from tourism industry partners.

In addition our ‘Go’ films – which have already been viewed by over 500,000 people worldwide – are now on DVD and are available as part of the promotion.

We’ll keep you posted as the autumn campaigns roll out.


Niall Gibbons
Chief Executive

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