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Great Britain Campaign Hits the Streets | |
Our GB promotional campaign hit the streets this weekend with two 16-page supplements – just one small part of Tourism Ireland’s extensive promotional drive which is now under way.
On Saturday, The Daily Telegraph – with a circulation of 836,000 – carried a supplement produced by Tourism Ireland on ‘The Character of Ireland’. The supplement also features on a special microsite, where a competition, an e-brochure, and industry offers can be found.
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| On Sunday, The Observer carried another supplement produced by Tourism Ireland, entitled ‘Let the Landscape Guide you’. This circulated to over 405,000. It also features on a new Observer/Guardian microsite where there is a competition page, and further industry offers.
As you’ll see, the supplements capture a sense of all there is to do and see here as well as highlighting the great value available from tourism industry partners. In addition our ‘Go’ films – which have already been viewed by over 500,000 people worldwide – are now on DVD and are available as part of the promotion. We’ll keep you posted as the autumn campaigns roll out. 
Niall Gibbons
Chief Executive
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