Positive News for Tourism Continues –
Overseas Visitors up +7.3%, January to October

 

Today’s figures from the CSO for overseas visitors to the Republic of Ireland confirm continued growth, with an overall increase of +7.3% – or an additional 413,800 overseas visitors – during the January to October period.

  • North America: visitors from North America grew by +14.6% during the period January-October. 2013 will be a record year for American visitors – even surpassing the previous best year of 2007; this year, we will welcome over one million American visitors, spending about US$1 billion.
  • Mainland Europe: visitor numbers from Mainland Europe increased by +5.6%, January-October. Europe now delivers more holidaymakers for Ireland than any other market area. This year also looks set to be a record year for France, Germany and Spain; other markets like Benelux and the Nordic region are also performing well. 
  • Great Britain: it is particularly encouraging to see a return to growth from GB, with a +5.1% increase in visitors from that market, January-October. Tourism Ireland has rolled out the ‘GB Path to Growth’ plan this year; our promotions have been targeting new audiences with strong potential for growth – including a younger, fun-loving audience looking for an exciting time in a vibrant destination, called ‘Social Energisers’; and an older audience wishing to explore new places and broaden their minds, called ‘Culturally Curious’.
  • Australia and Developing Markets (ADM): 2013 will also be a record year from our long-haul markets. ADM recorded growth of +14.4% for the January-October period, largely driven by Australia and New Zealand.

Welcoming today’s figures, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures from the CSO for the ten-month period to the end of October are very strong, showing growth from almost all of our markets around the world. We are seeing record growth this year from North America; and from our long-haul markets, with Australia and New Zealand in particular driving that growth. I am particularly pleased to see a good return to growth in British visitor numbers. Mainland Europe is also playing its part in growing tourism business from overseas this year; in fact, 2013 looks set to be the best year ever for visitors from Germany, France and Spain.

“Next week we will launch our marketing plans for 2014 and beyond – when we will announce details of how we will build on the success of 2013 and sustain growth in overseas tourism into the future.”

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