Thursday 17th June 2010 Malone Lodge Hotel, Belfast
How to really invigorate online marketing and maximise business!
Due to popular demand, the Northern Ireland Hotels Federation and Tourism Ireland are pleased to announce that Internet strategist Sháá Wasmund will return to give a masterclass specifically designed for the hospitality industry. Sháá will look at strategies guaranteed to increase your audience and get your message across. She will also focus on the many facets of social media and give an insight into how these platforms can work for you. This will be an interactive session and Sháá will go online to give relevant examples for operations large and small. Sháá Wasmund is a respected marketing strategist who has worked with the Government, social networkers and major brands such as Dyson. She also set up Smarta, an online social media site for small businesses, encouraging them to develop brands and strive for success. Her inspirational session at last year’s Hospitality Exchange resulted in many requests for us to bring her back! Workshop Content:
Registration & Coffee
Session 1: The ever changing face of online marketing; strategies that have worked, along with examples; social media and the hospitality industry.
Session 2: What the future holds on line; why it should work for you; the pitfalls of not being in the internet mix; question & answer session.