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SOAR (Situation & Outlook Analysis Report) April 2012

Attached is a link to our latest SOAR report.

Preliminary results indicate a year of recovery in 2011, with growth in total overseas visitors to the island of Ireland. Both the Republic of Ireland (+7%) and Northern Ireland (+4%) saw an increase in visitors last year, although growth was not experienced uniformly by all stakeholders across the island of Ireland.

While there is evidence of a challenging start to this year, industry and trade partners are generally more positive about the months ahead.  Our extensive first half marketing campaign is in full swing across all markets and we look forward to continuing our cooperation with industry partners to deliver further growth
in 2012.

Click here for the full report

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