Dear Industry Colleague
The first six months have proved to be one of the toughest periods for tourism on the island of Ireland and indeed for tourism worldwide. Our second quarter situation analysis and outlook reaffirms all of our concerns, with declines in visitor numbers from our main markets. The decline in revenue is steeper than anticipated, reflecting not just the drop in volume but also the major discounting by the industry. This competitive environment poses challenges for every tourism enterprise on the island as yields continue to be squeezed. Click here for full details of report.
As we enter the third quarter of 2009, there are some signs that the decline in the global economy may be slowing. However, with rising unemployment and continuing weak consumer confidence in many markets, leisure travel will be constrained for some time. That said, there are millions of people who will take a holiday over the coming months. Tourism Ireland is committed to working with you, our industry partners, to win as much of that business as possible in this competitive environment. Strong tactical campaigns will continue throughout the summer and into the autumn highlighting the great range of value packages on offer.
We will keep the situation under review and will report to you again at the end of the third quarter.