Tourism Ireland's campaign targets millions of Star Wars fans 

Over 4 million people around the world have viewed Tourism Ireland’s new Star Wars campaign since it was launched in early December.


The campaign is under way in Britain, the United States, Canada, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic region, Australia, New Zealand, Japan, India and the GCC.


Phase one – the first ever tourism campaign in space! – was unveiled in early December, ahead of the film’s global release. Click here to view.


Phase two featured Mark Hamill, aka Luke Skywalker, in a fun, irreverent promotional film about holidays along the Wild Atlantic Way.

Not so far, far away?Ireland?s Wild Atlantic Way, filming locations of Star Wars: The Last Jedi



And, at the end of December, we released a specially-commissioned ‘behind-the-scenes’ film shot during filming here, as phase three of our campaign.

Star Wars: The Last Jedi ? Exclusive Behind the Scenes in Ireland


Click here to read our latest Star Wars press release.