Overseas Tourism growth set to continue – SOAR October

Official data confirms that overseas tourism continues to grow and the further good news is that sentiment among our industry partners at home and overseas suggests the outlook remains positive for the rest of the year and into 2015.

Overseas visitors to Ireland grew by +9.3% for the first nine months of 2014, according to the CSO. Visitors to Northern Ireland also grew by +5% in the first half of 2014, according to figures released by NISRA. Growth was recorded from all overseas market areas.

Tourism Ireland’s extensive autumn/winter campaigns continue across markets to boost late-season travel. We are currently finalising our Marketing Plans 2015 for launch to the industry in early December.

Click here to read the SOAR report.

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