Outlook remains positive for the remainder of the year

The year is continuing positively with official data showing that overseas visitors to the Republic of Ireland grew by +10% for the first seven months of the year, with growth recorded from all market areas. According to NISRA, total overseas visitors to Northern Ireland for the first quarter of 2014 grew by +4%, with growth seen from all overseas market areas also.

Sentiment expressed by island of Ireland industry and overseas trade partners for the peak season was positive and the outlook remains good for the remainder of the year.

Tourism Ireland has launched an €11M/£9.5M autumn campaign to boost late-season travel from around the globe. The period September to December traditionally yields as much as 30% of annual overseas tourism business.

Click here to read the SOAR report.
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