Overseas Tourism Earnings Grow as Budget Boosts Tourism for 2014   

Today's figures from the CSO show a welcome increase of +8% in overseas tourism earnings for the first half of 2013. And, in this afternoon’s Budget statement, the Irish Government announced significant measures to boost tourism in 2014 including:

  • retention of the 9% VAT rate for the hospitality sector
  • a reduction in Air Travel Tax to zero from April
  • an allocation of €8 million for the Wild Atlantic Way along the west coast

Commenting on the CSO figures, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures from the CSO show a very welcome increase in overseas tourism earnings of +8% for the first half of the year. I am also pleased to see growth of +8% in holidaymakers. This growth is driven by strong increases in visitor numbers from almost all of our markets. We are seeing record growth this year from North America and long-haul markets, particularly Australia and New Zealand; while Mainland European markets, like Germany, the Nordic region and Benelux, are also performing strongly.”

Tourism Ireland’s autumn campaign is now in full swing in all markets targeting late-season travellers. Prospects and sentiment for 2014 are positive; and upcoming tourism sales missions in the United States, China and South Africa will keep this momentum going and build on the positive legacy of 2013.


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