Overseas Tourism Earnings Grow as Budget Boosts Tourism for 2014   


Today's figures from the CSO show a welcome increase of +8% in overseas tourism earnings for the first half of 2013. And, in this afternoon’s Budget statement, the Irish Government announced significant measures to boost tourism in 2014 including:

  • retention of the 9% VAT rate for the hospitality sector
  • a reduction in Air Travel Tax to zero from April
  • an allocation of €8 million for the Wild Atlantic Way along the west coast

Commenting on the CSO figures, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures from the CSO show a very welcome increase in overseas tourism earnings of +8% for the first half of the year. I am also pleased to see growth of +8% in holidaymakers. This growth is driven by strong increases in visitor numbers from almost all of our markets. We are seeing record growth this year from North America and long-haul markets, particularly Australia and New Zealand; while Mainland European markets, like Germany, the Nordic region and Benelux, are also performing strongly.”

Tourism Ireland’s autumn campaign is now in full swing in all markets targeting late-season travellers. Prospects and sentiment for 2014 are positive; and upcoming tourism sales missions in the United States, China and South Africa will keep this momentum going and build on the positive legacy of 2013.

 

Email Newsletter Software by Newsweaver