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Marketing Through the Challenges in Great Britain

Campaign to woo British visitors in full swing

We all know it's tough out there...but we have 117 GB routes operated by 18 sea and air carriers, a wonderful product and fantastic value. Here is a sample of what we are doing about it so far:

  • 5.8 million "Why Ireland" leaflets dropped in January - respondents get follow up of detailed offers.
  • New special value offers leaflet targeted at 3 million British newspaper readers starting in March. Contact Fáilte Ireland, the NITB or the IHF to load your offers on to our website. Or, if you are a member of Manor House and Irish Country Hotels, please contact your representative.
  • Advertising (TV, Press and Online) kicks off in February. Heavy emphasis on call to action - linking to discoverireland.com and partners.
  • 5 product themed advertorials in main and specialist publications.
  • Week by week tactical cooperative campaigns with 35 partners signed up so far.
  • Business tourists targeted through direct marketing, exhibitions and lead generation/sales calls.
  • Targeted, offer driven, consumer ezines each month, sponsored web offers and a host of trade and consumer promotions.

There are many ways for you to get involved, no matter what your budget is.
Please contact Miriam O'Connell for full details moconnell@tourismireland.com

The GB campaign as with those for other markets is driven by three goals:

  • Selling Ireland - why it's the best time ever to visit.
  • Driving the value message - Ireland offers tremendous value, North and South.
  • It's easy - easy to get here, easy to buy, easy to enjoy.

We need your support and your best value deals to drive this home. Make sure they are available on www.discoverireland.com


 Tourism Renewal Group invites the views of the Tourism Industry and the Public

The Tourism Renewal Group, established by the Minister for Arts, Sport and Tourism in the South, invites the views of the tourism industry and the wider public, on what you see as the key strategic issues facing Irish tourism in the medium term, and on what appropriate responses might be.

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Hotel Website Marketing Conference

There are still a few places left for this conference on the latest online marketing trends.  
Contact Claire Coyne for details:
Tel: +353 (0) 1 4498 137
Email: info@hotelwebsitemarketing.com

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