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St Patrick’s promotions reach 250 million potential visitors around the world

Our packed programme of St Patrick’s promotions reached up to 250 million potential visitors around the world this year.  Publicity, advertising, traditional, online and social media promotions helped boost interest in holidaying here.  Our global ‘greening’ captured the imagination of potential visitors, trade partners and media across the world.  It helped to generate positive publicity worth €10 million in advertising terms.

Click here to view our short film and highlights of promotions worldwide

StPatricks2011

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