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SOAR (Situation & Outlook Analysis Report) March 2013

Dear Industry Colleague,

Attached is a link to the latest SOAR.

Tourism Ireland is rolling out a busy marketing programme this year with a major focus on The Gathering Ireland 2013 and Derry~Londonderry UK City of Culture 2013, which provide fresh and compelling reasons to visit. Our largest ever St. Patrick’s programme is just concluding across major markets. Our “Global Greening” initiative saw more than 70 iconic sites go green, with some famous additions like the Sphinx and Pyramids of Giza, the “Welcome” sign in Las Vegas, the Little Mermaid statue in Copenhagen and the Christ the Redeemer statue in Rio de Janeiro.

Industry feedback in relation to the year ahead is largely positive, especially in the Republic of Ireland. The overall sentiment for travel to Northern Ireland in 2013 continues to be influenced by uncertainty surrounding unrest earlier in the year in Belfast.

According to the Dublin Airport Authority (DAA), more than 2.3 million passengers (inbound and outbound) travelled through Dublin Airport in the first two months of this year, a +1% increase on the same period in 2012.

Air traffic between GB and Northern Ireland for January declined by an estimated -2% when compared to the same month in 2012, according to the Civil Aviation Authority (CAA).

US air seat capacity for peak summer 2013 is scheduled to be +26% higher than the same time last year.

Click here for the full report


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