Dear industry colleague

First quarter results for 2011 indicate a welcome return to growth, with +8.6% increase in visitors to the Republic of Ireland and +7.7% in visitors to Northern Ireland. Particularly welcome was the fact that growth was recorded from all markets and the cautious optimism which we reported two months ago seems to be turning to reality. The restoration of growth from Great Britain is especially welcome.
The current outlook for North America, Europe and Australia and Developing Markets is good for the months ahead.  Britain is harder to read with so much of the business booking at the last minute but campaigns will run throughout the summer to capitalise on the last minute opportunities there.
I am attaching our latest Situation and Outlook Analysis Report (SOAR) and look forward to staying in touch and keeping you up to date. Click here to download the report.


Niall Gibbons FCA
Chief Executive

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