The overall sentiment for travel to the island of Ireland this year remains largely positive. This is supported by recent data from the CSO as well as by feedback from many industry partners across the island. The ‘Gathering Ireland 2013’ and Derry-Londonderry UK City of Culture have, undoubtedly, helped to boost visitor numbers. Our latest SOAR report has the detail.
Tourism Ireland has a strong programme of promotional activity in place for the remainder of the year to maximise opportunities right through the summer and the shoulder season, highlighting the island of Ireland to potential holidaymakers in key markets across the world.