€1.5M/£1.2M Marketing Boost for Great Britain

Dear Colleagues,

Tourism Ireland has launched a further €1.5M/£1.2M marketing push in Great Britain to extend and strengthen consumer promotions there to year end and to set up new
trade-to-trade activities to help the industry to secure vital business opportunities
for 2010.  The new campaign, which was launched by our Tourism Ministers -
Minister Foster in Northern Ireland and Minister Cullen in Dublin -  augments the
extensive Autumn Campaign which kicked off in late August. 

Work also continues with industry partners to finalise the Project Britain review.
We look forward to launching the new, highly focused marketing strategy and
action plan in early December.  The new programme will meet head on the
challenges in Great Britain and help kickstart recovery in this vital market. 

Niall Gibbons
Chief Executive



The new €1.5M/£1.2M campaign in Great Britain will:

• Cover additional co-operative marketing with industry partners including Dublin Tourism, Belfast Visitor & Convention Bureau, Aer Lingus, Ryanair and Stena among others putting the spotlight on festivals, culture, food and our people.

• Wrap all activity and communications in a strong ‘Better Value than Ever’ message highlighting good value offers, value menus etc.

• Help industry to re-engage directly with the GB trade - the intermediaries who can bring us business now and for the future - through a programme of face-to-face opportunities to do business.

• Capture the limelight at one of the world’s biggest travel trade fairs, World Travel Market, in November and pump out the message to the global travel trade and media that the island of Ireland means business.

• Extend our Business Tourism campaigns highlighting our excellent facilities and services and the very competitive delegate rates available.

Contact cmaccormac@tourismireland.com or phone +353 1 4763427 for further information.




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